The 2022 SAFE Roads campaign officially launched today in Winnipeg and Brandon. The annual campaign serves as a reminder to motorists to reduce their speed and drive with extra caution as the summer construction season brings more workers to Manitoba roadways.
The theme for this year’s campaign is Speeding Will Get You Here Faster, which focuses on the many consequences of speeding and aims to increase awareness through social media, radio spots and billboards that feature construction workers, emergency responders and others who make their living on and near our roadways.
Click here for full media release and below for campaign creative.